Cosmetics & Beauty
On a typical busy street in Korea, you’ll most likely find stores selling beauty products or a dermatology clinic. There’s a huge interest in skincare and beauty in Korea and many Koreans are willing to pay for it. The Korean beauty industry emphasizes skincare and there’s no shortage of products catering to every skin type and condition.
Korean cosmetics are known for their ever-changing lineup of products, natural ingredients and creative marketing.
Neighborhoods like Myeongdong and Garosu-gil are centers of skincare and beauty.
There are brands targeting different price tiers and demographics so there’s a product for everyone. The domestic market is not limited to women; Korean men represent the largest men’s cosmetics and skincare market in the world. As such, there are many cosmetic and skincare products that target men specifically.
In the last decade or so, Korean-made cosmetics have gained global popularity and are a fast-growing Korean export. The Korean government actively promotes the cosmetics industry by offering tax rebates and creating international marketing campaigns.
Many tourists travel to Korea with the objective of buying beauty products due to the lower prices and a wider range of products. The neighborhoods of Myeongdong and Garosu-gil are particularly popular with shoppers. There is a high concentration of beauty brand shops and the brands’ flagship stores can be found in these neighborhoods. Even if you are not in a shopping district, stores can be found everywhere.
The flagship stores are popular destinations as these shopping spaces combine interesting concepts with a wider variety of products and services. Some flagship stores even operate their own skin treatment spas. Spa guests can sample the products in professional hands, and purchase the same product to use at home. These spas offer a more personal and luxurious way to experience beauty in Korea.